John Heesakkers

ICS General Secretary

ICS General Secretary

Yaser Saeedi

EUS President
Meeting Co-Chair

EUS President
Meeting Co-Chair

Sherif Mourad

Meeting Co-Chair

Meeting Co-Chair

Yasser Farahat

Scientific Chair

Scientific Chair

17 September 2025

Abu Dhabi, United Arab Emirates

DAYS

HOURS

MINUTES

SECONDS

Patient Awareness Campaign on Urinary Incontinence (UI)

Unpublished

Date: 17th September 2025
Time: 13:30 – 17:30 (GMT+4)
Venue: Mediclinic Airport Road Hospital, Abu Dhabi – UAE | Auditorium
Hosted by: ICS-EUS 2025 Abu Dhabi
Congress Dates: 17 - 20 September 2025
Congress Secretariat: MCI Middle East +971 4 311 6300

Register Now

Download Flyer

About the Event

This unique, patient-centered side event—held for the first time in the Middle East—focuses on urinary incontinence (UI) and its profound impact on individuals and communities. Organized by WFIPP and endorsed by ICS-EUS 2025, the session brings together international and regional experts, healthcare professionals, and patient advocates to foster awareness, reduce stigma, and promote culturally respectful care.

Topics Covered

  • Understanding Urinary Incontinence: Types (SUI, OAB, Mixed UI), causes, and risk factors
  • Impact on Quality of Life: Physical, emotional, and social consequences
  • Diagnosis & Treatment: Importance of accurate diagnosis and individualized care
  • Patient-Centered Approaches: Communication, shared decision-making, and flexible treatment strategies
  • Innovations in Care: Latest research, medications, and therapies
  • Sustainability in Continence Care: Absorbents, waste management, and long-term care
  • Cultural Sensitivity: Addressing stigma and taboo in the Middle East
  • Patient Voices: Real-life experiences and advocacy

Learning Objectives

By attending this event, participants will be able to:

  • Recognize the different types and causes of urinary incontinence and their impact on patients’ lives
  • Understand the importance of accurate diagnosis and the range of treatment options available
  • Apply patient-centered care principles, including shared decision-making and culturally sensitive communication
  • Explore the latest research and innovations in UI management
  • Identify strategies to reduce stigma and raise awareness in diverse cultural contexts
  • Evaluate sustainable practices in continence care, especially in long-term care settings

Panel Discussion: “Voices, Values, and Vision in Continence Care”

This dynamic, broad-based panel will bring together clinicians, researchers, patient advocates, and caregivers to:

  • Share real-world challenges and solutions in UI care
  • Discuss the role of culture, stigma, and communication in patient outcomes
  • Explore how to build trust and empathy in the doctor-patient relationship
  • Highlight the importance of multidisciplinary collaboration
  • Offer practical, regionally relevant strategies for improving continence care

The panel aims to spark meaningful dialogue and inspire action across the healthcare spectrum.

Who Should Attend?

  • Urologists, (uro)gynaecologists, pelvic floor specialists
  • Nurses, physiotherapists, psychologists, sexual health professionals
  • Researchers, patient advocates, caregivers
  • Healthcare providers (GPs, hospitals, local health bodies)
  • Industry representatives
  • Patients and family members
  • Dr. John Heesakkers – ICS General Secretary
  • Prof. Sherif Mourad – Egypt
  • Prof. Yasser Farahat – UAE
  • Prof. Tufan Tarcan – Turkey (General Secretary Elect, ICS)
  • Dr. Mehri Mehrad – Ambassador of WFIPP for Middle East
  • Dr. Sanjay Sinha – India
  • Dr. Mary Lynne van Poelgeest – President, WFIPP
  • Mr. Tomasz Michalek – Treasurer, WFIPP
  • Jane Clarke – United Kingdom, Continence Nurse
  • Prof. Mohsen Elmekres – Head of Urology and Men’s Health Medicine, Airport Road Hospital – UAE

Event Chair

-- Prof. Mohsen Elmekresh - UAE

Program Schedule

  • 13:30 - 14:00 Registration
  • 14:00 - 14:05 Welcome And Introduction – Prof. Mohsen Elmekresh, UAE
  • 14:05 - 14:10 Introductory Speech by International Continence Society (ICS) – Dr. John Heesakkers
  • 14:10 - 14:20 Difficult Micturition & Pelvic Disorders in Women – Prof. Sherif Mourad, Egypt
  • 14:20 - 14:30 Urinary Incontinence Awareness in Turkey & Management Challenges – Prof. Tufan Tarcan, Turkey
  • 14:30 - 14:40 OAB: Importance of Phenotyping – Dr. Sanjay Sinha, India
  • 14:40 - 14:50 Addressing Cultural Barriers About the Management of Urinary Incontinence in The Middle East – Dr. Mehri Mehrad, Iran
  • 14:50 - 15:10 Break
  • 15:10 - 15:20 The Patient Perspective on OAB And the Relevance of Shared Decision-Making – Thomasz Michalek & Mary Lynne Van Poelgeest, WFIPP
  • 15:20 - 15:40 Self-directed Care, The Role of the Patient – Jane Clarke, United Kingdom
  • 15:40 - 16:10 Patient Story – TBC
  • 16:10 - 17:10 Panel Discussion – Panelists: All Faculty | Moderator: Prof. Mohsen Elkresh, UAE
  • 17:10 - 17:30 Wrap Up & Informal Gathering

Why Attend?

  • Gain insights into the latest in UI care and research
  • Hear directly from patients and professionals
  • Explore culturally sensitive approaches to continence care
  • Network with global and regional experts
  • Be part of a groundbreaking dialogue in the Middle East

Free Registration. Limited Seats. Register Early!

Register Now

19/08/2025 08:24:40  27689
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